Marketing

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Top 10 Marketing TIPS for Small Business
July 4, 2021

Top 10 Marketing TIPS for Small Business

3) Use mail-outs Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now. 4) Send newsletters…

LinkedIn for Small Business Marketing
June 14, 2021

LinkedIn for Small Business Marketing

LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates…

Social Media Marketing Small Business Strategies
April 15, 2021

Social Media Marketing Small Business Strategies

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses…

Marketing Giveaways for Small Business
December 16, 2020

Marketing Giveaways for Small Business

Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products from our friends at Vistaprint. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today. Consider this statistic: of the people surveyed, 52% said…

Small Business Marketing Services
September 1, 2020

Small Business Marketing Services

First of all, we look at a small business as any company with under 500 employees. Although we have helped much larger companies, this is our sweet spot. As a small business marketing consultant, basically we do everything you need when developing and implementing your marketing plan including designing your brand, choosing your channels, developing your business…

Digital Marketing Agency for Small Business
March 25, 2020

Digital Marketing Agency for Small Business

Running a small business is not easy. All of you brave souls out there who decided to start your own small business already know this, of course. The amount of, for lack of a better word, “stuff” you find yourself dealing with after starting your own small business is absolutely staggering. Forms, permits, applications and approvals pile up faster than emails…

Small Business Target Market
December 16, 2019

Small Business Target Market

If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales. Just don’t target your customers with a compound…

Marketing a Small Business Locally
November 26, 2019

Marketing a Small Business Locally

Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business. It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else…

Best Marketing TIPS for Small Business
September 27, 2019

Best Marketing TIPS for Small Business

It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel. Email marketing yields an average 4300% return on investment for businesses…

Expansion a Small Business into International Market
August 18, 2019

Expansion a Small Business into International Market

Credit: Brian A Jackson/Shutterstock For most entrepreneurs, building and maintaining a local customer base is one of the first steps on the road to success. Once they have achieved this goal, some business owners feel they re ready to take on the next step: expanding internationally. Becoming a global company is an impressive feat, and not every business that…

Text Message Marketing for Small Business
March 11, 2019

Text Message Marketing for Small Business

Small business texting uses a channel of communication generally preferred by consumers to deliver your marketing messages directly to their mobile phones. As a form of direct marketing, SMS marketing for small business is the most cost-effective way to increase sales in a marketing environment dominated by big business. Indeed, text message marketing for small…

Small Business Search Marketing
January 9, 2019

Small Business Search Marketing

With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility…

Small Business Content Marketing
September 11, 2018

Small Business Content Marketing

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid…

Market Research for Small Business
July 13, 2018

Market Research for Small Business

Consider this: you are planning to start a small business or currently operating one and you decide or have been told that you need to do some marketing research. The first thing that comes to mind is how you do this, and the second is probably a fear that it will cost a lot of money. Traditional marketing research done by large companies can be a very expensive…

Small Business Marketing TIPS
June 23, 2018

Small Business Marketing TIPS

Every so often, I ll come across an entrepreneur that insists on word-of-mouth advertising, exclusively. I think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on. But, it’s not. After a bit of probing, I usually discover that those who swear by word-of-mouth (pun intended), are…

Digital Marketing for Small Business
April 4, 2018

Digital Marketing for Small Business

1. Content Want to attract people to your website? Start by creating quality content. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. There are plenty of free WordPress blog templates available to get you started. Yes, producing great content is time consuming but it…

Market a Small Business
March 15, 2018

Market a Small Business

How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging. A good marketing strategy is a very…

Marketing items for Small Business
December 5, 2017

Marketing items for Small Business

Imagine - You re finally ready to checkout your order of promo item giveaways and the price listed on the final screen is significantly higher than when you first started the order. At Quality Logo Products, your order of product promotions such as custom mouse pads or personalized travel mugs won t come with any surprise fees! Our one-of-a-kind No Surprise Pricing…

Affiliate Marketing for Small Business
November 15, 2017

Affiliate Marketing for Small Business

Affiliate marketing is a method where a retailer, merchant or brand can acquire customers by using an “affiliate network” to put ads, banners or information on third-party websites (known as the affiliate). If the concept is foreign or confusing, you’re not alone. This form of marketing is rather unique to the online world and using it correctly can get rather…

Marketing Challenges for Small Business
August 26, 2017

Marketing Challenges for Small Business

Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing! You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there…

Local Small Business Internet Marketing
July 17, 2017

Local Small Business Internet Marketing

Small businesses- with limited marketing budgets- are competing with national brands when it comes to advertising. Due to the online nature of commerce in this era, local businesses have no other option but to compete with corporations that have marketing budgets much larger than merely a couple of years of revenue. The online attribute required of companies…

How to Market Small Business?
January 8, 2017

How to Market Small Business?

Small businesses usually can’t afford the lavish marketing budgets that bigger brands take for granted. That’s why small biz owners must be creative, determined and compelling when promoting their business. The good news is that there are plenty of useful marketing methods that will generate great results for your business without costing you a dime. You can…

Small Business Internet Marketing Services
October 1, 2015

Small Business Internet Marketing Services

180fusion is dedicated to helping small businesses deliver results to their clientele. We accomplish this by focusing on driving traffic to your website online, and turning potential clients into long time business partners. With our innovative tools and strategies, our dedicated professionals are committed to helping your business increase its market share…

Small Business Marketing Strategies
December 9, 2015

Small Business Marketing Strategies

Every business owner wants to attract more clients and increase their revenue. There is a simple secret to small business marketing that does this and I’m going to tell you what it is. Several times a day I get emails like this from hardworking entrepreneurs and business owners; “I’m a photographer in a highly competitive market, Dallas/Fort Worth. What can I…

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