When Goldman Sachs invested in Arizona-based Infusionsoft last year, they were actually investing in small business as the economic engine of the future. Infusionsoft, one of the largest of the many small business marketing companies, grows its own business by creating a community of its customers, and encouraging them to help each other grow. Small businesses…
As a small business, the idea of hiring a marketing firm can seem like a monumental — and expensive — task. But for many small businesses, smart marketing is exactly what’s needed to go up against the big, established players in the field. Marc Apple understands that well. He was a marketing player in that big corporate world before he stepped away in 2011 to…
Get the Power to Grow Your Business With Guided Marketing Get the power to do what you love. We believe that if you have a passion in life, you should have the power to turn that passion into a thriving business. Grow your business by connecting more with customers. Turning your passion into a sustainable business isn t easy. We empower you to find and retain…
Personalized guidance from our email marketing pros will help you see email marketing success. Get set up quickly and start sending professional emails. You get: A dedicated consultant Account setup/optimization Mobile-responsive template design Automated Welcome Email Email create and send Performance Reports Email Template Design Services Choose the service…
Marketing helps the business world go round. marketing image by dead_account from Fotolia.com The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is…
Marketing automation is a very active segment of the CRM software market. Not only are new vendors entering the market, but existing market leaders are constantly innovating and delivering new product updates. Today, the majority of solutions can be split into business to business (B2B) and business to consumer (B2C) solutions. The two groupings are very different…
Are you looking to be at the top of the page in Google search results? At L.A. SEO, we provide professional and industry leading SEO services for you and your business. Whether you are a small business, a growing start-up or a large corporation, our SEO experts will work with you to help you gain the best web presence possible. Why trust the future of your business…
What would you do if you knew that almost all your competitors were paying less for their company’s health insurance plan than you’re paying for yours? Or that on average your competitors are generating twice the sales you are? What if you sold lawn equipment and you knew that residents in the town just across the river were spending twice as much on lawnmowers…
With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. The worst thing you can do for your business is to try everything, running in circles and experimenting with different tactics. Instead, start out by creating a detailed marketing strategy that will put your small…
Looking for internet marketing tips? When you first get started with internet marketing, it might seem like there’s a hundred different ways to do everything that matters. Consider the enormous number of different strategies and approaches, and the ideas you could implement quickly multiply out of control. Luckily, there is a consistent, powerful methodology…
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles: All company policies and activities should be directed toward satisfying customer needs . Profitable sales volume is more important than…
Targeting the right customer base is essential to any entrepreneur’s success. But within the startup community, it often seems like there are only two markets getting attention from tech entrepreneurs: consumer and enterprise. However, there is another lucrative market out there, growing at a rapid pace and eager for new technologies: small businesses. Below…
3) Use mail-outs Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now. 4) Send newsletters…
LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates…
Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses…
Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products from our friends at Vistaprint. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today. Consider this statistic: of the people surveyed, 52% said…
First of all, we look at a small business as any company with under 500 employees. Although we have helped much larger companies, this is our sweet spot. As a small business marketing consultant, basically we do everything you need when developing and implementing your marketing plan including designing your brand, choosing your channels, developing your business…
Running a small business is not easy. All of you brave souls out there who decided to start your own small business already know this, of course. The amount of, for lack of a better word, “stuff” you find yourself dealing with after starting your own small business is absolutely staggering. Forms, permits, applications and approvals pile up faster than emails…
If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales. Just don’t target your customers with a compound…
Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business. It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else…
It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel. Email marketing yields an average 4300% return on investment for businesses…
Credit: Brian A Jackson/Shutterstock For most entrepreneurs, building and maintaining a local customer base is one of the first steps on the road to success. Once they have achieved this goal, some business owners feel they re ready to take on the next step: expanding internationally. Becoming a global company is an impressive feat, and not every business that…
Small business texting uses a channel of communication generally preferred by consumers to deliver your marketing messages directly to their mobile phones. As a form of direct marketing, SMS marketing for small business is the most cost-effective way to increase sales in a marketing environment dominated by big business. Indeed, text message marketing for small…
With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility…
