Richmond offers entrepreneurs the best of both worlds: an educated workforce, low costs, both government agencies and private-sector companies as potential customers, as well as a thriving outdoor lifestyle, great restaurants and cost-of-living advantages. The city is at the heart of the mid-Atlantic region, with 40 percent of the U.S. population within a day s drive…
If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales. Just don’t target your customers with a compound hunting…
Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business. It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else they…
You keep hearing about Twitter, about how much it’s growing and how it can do great things for businesses and brands. But when it comes to implementing Twitter into your small business’s marketing strategy, you may be left scratching your head wondering where to even begin. To help you get over that initial learning curve, we’ve created this small business owner’s…
The Small Business Center is here to assist you in starting your own business or to help you expand your existing business. The SBC offers one-on-one confidential business counseling, workshops/seminars on a variety of business topics, and a resource library of electronic and print materials specifically dedicated to small businesses. All of our services are free!…
It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel. Email marketing yields an average 4300% return on investment for businesses in the…
