Consider this: you are planning to start a small business or currently operating one and you decide or have been told that you need to do some marketing research. The first thing that comes to mind is how you do this, and the second is probably a fear that it will cost a lot of money. Traditional marketing research done by large companies can be a very expensive proposition…
Every so often, I ll come across an entrepreneur that insists on word-of-mouth advertising, exclusively. I think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on. But, it’s not. After a bit of probing, I usually discover that those who swear by word-of-mouth (pun intended), are those…
Bank on Buffalo thinks it s found an underserved niche in the local market and is ready to test its premise. The new division of Pennsylvania-based CNB Bank is preparing to open three branches in Western New York, aiming to attract small and mid-sized businesses as customers as its foundation. They can be mom-and-pop operations generating a couple hundred thousand…
Looking for small business counseling and training close to home? SBA can help! SBA provides small business counseling and training through District Offices across the country. Business guidance and support is crucial to increasing your odds of long-term success. Find counseling, training and business development specialists providing free and low-cost services in…
Under the Affordable Care Act (also known as Obamacare ), businesses with fewer than 50 full-time-equivalent employees aren t required to provide health insurance to their employees and won t face tax penalties for not doing so. But that doesn t mean small businesses should not, or will not, provide health insurance for employees. In fact, there are a number of good…
1. Content Want to attract people to your website? Start by creating quality content. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. There are plenty of free WordPress blog templates available to get you started. Yes, producing great content is time consuming but it also…
