3. Help your Facebook Page find an audience So, your Facebook Page is all set up. Should you create content first, or try to find an audience? Ideally, you’ll be working on this step and the next step simultaneously—it’s a bit of a chicken and egg situation. However, for the purposes of this guide, we’ll focus on finding your audience first. Tell your existing…
Strategy first A marketing automation tool doesn’t help you with your strategy. Marketing automation tools help automate a strategy. So, the first step when selecting a tool is to document your strategy. Make sure you understand all the options when creating your strategy. Inbound vs. outbound marketing Outbound marketing strategies tend to focus on sending content…
The Internet is the great equalizer in that it gives small businesses marketing opportunities on par with their larger competitors. It can still cost money to market online though and, if you aren t careful, the total costs can totally blow your budget. The good news is that a number of inexpensive small business marketing methods can help you achieve your goal—and…
You don t have to be a big business to reap significant rewards with your SMS marketing campaign. Small retailers, restaurants, bars, services, schools, nonprofits and other small-scale enterprises have also been able to leverage their success through smart SMS marketing. Maybe you re not sure if an SMS campaign is worth the investment. If that s the case, consider…
The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars. Here are 20 ways you can market your small business on a shoestring budget - or even on no budget at all. 1. Post amazing content on your…
If you have a business, you need customers, plain and simple. Without customers there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and all the myriad tasks that we do as business owners. Getting those customers is one of the biggest challenges that businesses face on a day in, day out basis, and because…
When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses…
Marketing Eye Atlanta is Australia’s leading small business marketing consultancy firm. We help small businesses grow by providing them with an experienced marketing manager to drive brand awareness and ultimately sales. Being a national firm with international partners, Marketing Eye Atlanta is able to help Brisbane companies not only grow locally, but expand…
When you first launched your business, you likely focused most of your energy on reaching new target markets, establishing your clientele, and building market share. As your business grows, however, you’ll find that you’ll need to shift your focus from just acquiring new customers, to retaining your existing customers. If you’re looking to grow your business…
Starting a new small business or nonprofit? Not sure how to start promoting your new organization? Point Taken can help. With our new small business marketing checklist package and our new nonprofit marketing checklist package, we will help you begin your business or nonprofit looking as professional as possible. What’s Included in Point Taken’s New Small Business…
FEATURED Your product or service is on the cutting edge of technology, a game changer. Now you need to find the best way to get your breakthrough to market. This course will introduce you to the product Knowing your customer is a vital part of effectively selling your product or service. This course will introduce you to tools and resources that will help you…
If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. This method produces…
75% of small and medium sized businesses say digital marketing is effective, yet 70% are spending less than $500 on marketing per month. But the trend is changing, and nearly 40% of small to medium business (SMBs) plan to increase their spend on digital marketing with the uprising response and success of current campaigns and confidence in the return, according…
Marketers tend to love talking about the big, high budget campaigns. People writing up case studies are naturally drawn to big brands with big budgets, as they have the capacity to produce the flashiest campaigns and assets. But investment in marketing for startups and smaller businesses is more important by volume, even though in each the budget is limited…
Small businesses can t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media…
One of the things I love about working at VerticalResponse is the incredible group of talented and experienced colleagues. I came from a very small company where I was in charge of sales, marketing and product management. I wasn’t leading those teams – I was those teams! It was great to have so much responsibility, but if I needed advice or someone to bounce…
The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it s hard to stay relevant in a space that changes so rapidly…
Your small business needs to stay on top of the competition and your share of the market. Having a sense of your market share provides a good indication of your competitive rank and a way to monitor your growth within your target market. Size up your small business target market To calculate your share of the market, first define the size of the market in which…
Key insight: Small businesses desperately need more visibility into their marketing outcomes and their customers journeys. Earlier, we noted the mixed success of small businesses trying to capture leads and build their email lists. There are two places where lead-generation efforts might break down: the opt-in point and the follow-up process. In other words…
When Goldman Sachs invested in Arizona-based Infusionsoft last year, they were actually investing in small business as the economic engine of the future. Infusionsoft, one of the largest of the many small business marketing companies, grows its own business by creating a community of its customers, and encouraging them to help each other grow. Small businesses…
As a small business, the idea of hiring a marketing firm can seem like a monumental — and expensive — task. But for many small businesses, smart marketing is exactly what’s needed to go up against the big, established players in the field. Marc Apple understands that well. He was a marketing player in that big corporate world before he stepped away in 2011 to…
Get the Power to Grow Your Business With Guided Marketing Get the power to do what you love. We believe that if you have a passion in life, you should have the power to turn that passion into a thriving business. Grow your business by connecting more with customers. Turning your passion into a sustainable business isn t easy. We empower you to find and retain…
Personalized guidance from our email marketing pros will help you see email marketing success. Get set up quickly and start sending professional emails. You get: A dedicated consultant Account setup/optimization Mobile-responsive template design Automated Welcome Email Email create and send Performance Reports Email Template Design Services Choose the service…
Marketing helps the business world go round. marketing image by dead_account from Fotolia.com The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is…
