75% of small and medium sized businesses say digital marketing is effective, yet 70% are spending less than $500 on marketing per month. But the trend is changing, and nearly 40% of small to medium business (SMBs) plan to increase their spend on digital marketing with the uprising response and success of current campaigns and confidence in the return, according…
Marketers tend to love talking about the big, high budget campaigns. People writing up case studies are naturally drawn to big brands with big budgets, as they have the capacity to produce the flashiest campaigns and assets. But investment in marketing for startups and smaller businesses is more important by volume, even though in each the budget is limited…
Small businesses can t afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media…
One of the things I love about working at VerticalResponse is the incredible group of talented and experienced colleagues. I came from a very small company where I was in charge of sales, marketing and product management. I wasn’t leading those teams – I was those teams! It was great to have so much responsibility, but if I needed advice or someone to bounce…
The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it s hard to stay relevant in a space that changes so rapidly…
Your small business needs to stay on top of the competition and your share of the market. Having a sense of your market share provides a good indication of your competitive rank and a way to monitor your growth within your target market. Size up your small business target market To calculate your share of the market, first define the size of the market in which…
Key insight: Small businesses desperately need more visibility into their marketing outcomes and their customers journeys. Earlier, we noted the mixed success of small businesses trying to capture leads and build their email lists. There are two places where lead-generation efforts might break down: the opt-in point and the follow-up process. In other words…
When Goldman Sachs invested in Arizona-based Infusionsoft last year, they were actually investing in small business as the economic engine of the future. Infusionsoft, one of the largest of the many small business marketing companies, grows its own business by creating a community of its customers, and encouraging them to help each other grow. Small businesses…
As a small business, the idea of hiring a marketing firm can seem like a monumental — and expensive — task. But for many small businesses, smart marketing is exactly what’s needed to go up against the big, established players in the field. Marc Apple understands that well. He was a marketing player in that big corporate world before he stepped away in 2011 to…
Get the Power to Grow Your Business With Guided Marketing Get the power to do what you love. We believe that if you have a passion in life, you should have the power to turn that passion into a thriving business. Grow your business by connecting more with customers. Turning your passion into a sustainable business isn t easy. We empower you to find and retain…
Personalized guidance from our email marketing pros will help you see email marketing success. Get set up quickly and start sending professional emails. You get: A dedicated consultant Account setup/optimization Mobile-responsive template design Automated Welcome Email Email create and send Performance Reports Email Template Design Services Choose the service…
Marketing helps the business world go round. marketing image by dead_account from Fotolia.com The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is…
Marketing automation is a very active segment of the CRM software market. Not only are new vendors entering the market, but existing market leaders are constantly innovating and delivering new product updates. Today, the majority of solutions can be split into business to business (B2B) and business to consumer (B2C) solutions. The two groupings are very different…
Are you looking to be at the top of the page in Google search results? At L.A. SEO, we provide professional and industry leading SEO services for you and your business. Whether you are a small business, a growing start-up or a large corporation, our SEO experts will work with you to help you gain the best web presence possible. Why trust the future of your business…
What would you do if you knew that almost all your competitors were paying less for their company’s health insurance plan than you’re paying for yours? Or that on average your competitors are generating twice the sales you are? What if you sold lawn equipment and you knew that residents in the town just across the river were spending twice as much on lawnmowers…
With the constant influx of new marketing tools out there, it can be overwhelming at times for small business owners to know where to get started. The worst thing you can do for your business is to try everything, running in circles and experimenting with different tactics. Instead, start out by creating a detailed marketing strategy that will put your small…
Looking for internet marketing tips? When you first get started with internet marketing, it might seem like there’s a hundred different ways to do everything that matters. Consider the enormous number of different strategies and approaches, and the ideas you could implement quickly multiply out of control. Luckily, there is a consistent, powerful methodology…
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles: All company policies and activities should be directed toward satisfying customer needs . Profitable sales volume is more important than…
Targeting the right customer base is essential to any entrepreneur’s success. But within the startup community, it often seems like there are only two markets getting attention from tech entrepreneurs: consumer and enterprise. However, there is another lucrative market out there, growing at a rapid pace and eager for new technologies: small businesses. Below…
3) Use mail-outs Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now. 4) Send newsletters…
LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates…
Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses…
Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products from our friends at Vistaprint. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today. Consider this statistic: of the people surveyed, 52% said…
First of all, we look at a small business as any company with under 500 employees. Although we have helped much larger companies, this is our sweet spot. As a small business marketing consultant, basically we do everything you need when developing and implementing your marketing plan including designing your brand, choosing your channels, developing your business…
