Small-business-financial-planning - Balboa Capital

Small Business Financial Planning

Business Planning Tools / March 24, 2017

With a financial plan, cash flow is easier to manage.With a financial plan, cash flow is easier to manage.

Making a financial plan image by Allen Stoner from

A financial plan is a forecast of future performance for a business, usually prepared using spreadsheet software. Small businesses can benefit greatly from taking the time to do a financial plan at least annually. The plan helps a small business owner to better manage cash flow by preparing for situations that could result in cash shortages, such as seasonal fluctuations in revenues. The financial plan is normally prepared as part of an overall business planning process, during which goals are set and strategies are chosen to help the business grow in the upcoming year.

1. Convert marketing strategies into expenditures. Strategies depict the course of action you want to take. A strategy might be to advertise in local newspapers or sponsor charity events to increase customer awareness. Do a cost estimate for each strategy.

2. Create a revenue model. Determine the assumptions you want to use for key variables such as unit sales, number of customers, and prices for your products or services. Calculate month-by-month revenue projections using the assumptions. Build formulas into the spreadsheet that allow you to change the variables, doing “what-if scenarios” until the revenue forecast reflects what you believe is realistically attainable.

3. Forecast costs of goods sold. Use your historical cost of goods sold percentage as a guide and modify it based on any changes you anticipate in the cost of materials, finished goods, or production costs.

4. Forecast general and administrative expense. Project your expected facilities costs, such as rent, utilities, insurance, or recurring legal expenses. Again use prior year numbers as guide but make sure you allow for increases that typically occur.

5. Prepare a personnel expense forecast. Include additions to personnel that will be needed to carry out the strategies you devised for the upcoming year. A strategy of improving response time to customer inquiries could require adding customer service personnel, which would raise the amount forecast.

6. Forecast business upgrades. Be sure to estimate the costs of any improvements you want to make to the business. These could include equipment purchases and facilities expansion or renovation.

7. Review and finalize the financial plan. Look at the month-by-month projected results. If cash balances appear low for certain months, shift discretionary expenditures like advertising out of those months and into months where revenues are higher.


  • Preparing the financial plan gives you the opportunity to review all expenditures you made last year and determine if there are any potential savings that could be achieved through greater operational efficiency or switching to lower cost suppliers.


  • Be sure to review actual financial results each month against the numbers in the forecast. This analysis will give you vital information about changes you could consider making such as cutting costs if revenues are substantially below forecast.