Marketing

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Marketing a Small Business Locally
November 26, 2019

Marketing a Small Business Locally

Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business. It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else…

Best Marketing TIPS for Small Business
September 27, 2019

Best Marketing TIPS for Small Business

It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel. Email marketing yields an average 4300% return on investment for businesses…

Expansion a Small Business into International Market
August 18, 2019

Expansion a Small Business into International Market

Credit: Brian A Jackson/Shutterstock For most entrepreneurs, building and maintaining a local customer base is one of the first steps on the road to success. Once they have achieved this goal, some business owners feel they re ready to take on the next step: expanding internationally. Becoming a global company is an impressive feat, and not every business that…

Text Message Marketing for Small Business
March 11, 2019

Text Message Marketing for Small Business

Small business texting uses a channel of communication generally preferred by consumers to deliver your marketing messages directly to their mobile phones. As a form of direct marketing, SMS marketing for small business is the most cost-effective way to increase sales in a marketing environment dominated by big business. Indeed, text message marketing for small…

Small Business Search Marketing
January 9, 2019

Small Business Search Marketing

With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility…

Small Business Content Marketing
September 11, 2018

Small Business Content Marketing

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid…

Market Research for Small Business
July 13, 2018

Market Research for Small Business

Consider this: you are planning to start a small business or currently operating one and you decide or have been told that you need to do some marketing research. The first thing that comes to mind is how you do this, and the second is probably a fear that it will cost a lot of money. Traditional marketing research done by large companies can be a very expensive…

Small Business Marketing TIPS
June 23, 2018

Small Business Marketing TIPS

Every so often, I ll come across an entrepreneur that insists on word-of-mouth advertising, exclusively. I think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on. But, it’s not. After a bit of probing, I usually discover that those who swear by word-of-mouth (pun intended), are…

Digital Marketing for Small Business
April 4, 2018

Digital Marketing for Small Business

1. Content Want to attract people to your website? Start by creating quality content. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. There are plenty of free WordPress blog templates available to get you started. Yes, producing great content is time consuming but it…

Market a Small Business
March 15, 2018

Market a Small Business

How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging. A good marketing strategy is a very…

Marketing items for Small Business
December 5, 2017

Marketing items for Small Business

Imagine - You re finally ready to checkout your order of promo item giveaways and the price listed on the final screen is significantly higher than when you first started the order. At Quality Logo Products, your order of product promotions such as custom mouse pads or personalized travel mugs won t come with any surprise fees! Our one-of-a-kind No Surprise Pricing…

Affiliate Marketing for Small Business
November 15, 2017

Affiliate Marketing for Small Business

Affiliate marketing is a method where a retailer, merchant or brand can acquire customers by using an “affiliate network” to put ads, banners or information on third-party websites (known as the affiliate). If the concept is foreign or confusing, you’re not alone. This form of marketing is rather unique to the online world and using it correctly can get rather…

Marketing Challenges for Small Business
August 26, 2017

Marketing Challenges for Small Business

Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing! You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there…

Local Small Business Internet Marketing
July 17, 2017

Local Small Business Internet Marketing

Small businesses- with limited marketing budgets- are competing with national brands when it comes to advertising. Due to the online nature of commerce in this era, local businesses have no other option but to compete with corporations that have marketing budgets much larger than merely a couple of years of revenue. The online attribute required of companies…

How to Market Small Business?
January 8, 2017

How to Market Small Business?

Small businesses usually can’t afford the lavish marketing budgets that bigger brands take for granted. That’s why small biz owners must be creative, determined and compelling when promoting their business. The good news is that there are plenty of useful marketing methods that will generate great results for your business without costing you a dime. You can…

Small Business Internet Marketing Services
October 1, 2015

Small Business Internet Marketing Services

180fusion is dedicated to helping small businesses deliver results to their clientele. We accomplish this by focusing on driving traffic to your website online, and turning potential clients into long time business partners. With our innovative tools and strategies, our dedicated professionals are committed to helping your business increase its market share…

Small Business Marketing Strategies
December 9, 2015

Small Business Marketing Strategies

Every business owner wants to attract more clients and increase their revenue. There is a simple secret to small business marketing that does this and I’m going to tell you what it is. Several times a day I get emails like this from hardworking entrepreneurs and business owners; “I’m a photographer in a highly competitive market, Dallas/Fort Worth. What can I…

Small Business Marketing Strategy
April 16, 2016

Small Business Marketing Strategy

Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here’s a look at how you can use gift cards as part of your marketing strategy. 1. Compete with national brands. The gift card market now accounts for more than $129 billion in consumer spending, according to insight and technology company CEB…

Top 10 Marketing Strategies for Small Business
January 2, 2016

Top 10 Marketing Strategies for Small Business

Top 10 Marketing Strategies For Small Businesses By Renea Myers, owner of Renea Myers Marketing #1 Be able to describe what you do/what you are in one clear sentence. Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding…

Marketing Automation for Small Business
August 17, 2016

Marketing Automation for Small Business

If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. While it is great that we have so many opportunities to attract and engage our ideal client, managing multiple channels effectively can seem like a full time job. This explains why the biggest group of marketing automation…

How to Market to Small Business?
March 3, 2017

How to Market to Small Business?

To run a successful business, you need to learn about your customers, your competitors and your industry. Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: Reduce business risks Spot current and upcoming problems…

Marketing for Small Business TIPS
January 17, 2017

Marketing for Small Business TIPS

In order to help us with marketing and web design for small businesses, we employ a full time psychic. Ok, we’re kidding, he’s only part-time. Always being on the cutting edge, we invest significant time as a “backup.” So whether your marketing objectives for 2016 are to increase sales, build brand awareness or grow market share, make sure your small business…

Small Business Marketing Advice
May 26, 2017

Small Business Marketing Advice

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. Small business is the backbone of Australian and New Zealand local economies — and you know you need to look after your back! Whether you own a bakery or a finance business, you need no-nonsense marketing strategies to secure a greater share…

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