Looking for internet marketing tips? When you first get started with internet marketing, it might seem like there’s a hundred different ways to do everything that matters. Consider the enormous number of different strategies and approaches, and the ideas you could implement quickly multiply out of control. Luckily, there is a consistent, powerful methodology…
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles: All company policies and activities should be directed toward satisfying customer needs . Profitable sales volume is more important than…
Targeting the right customer base is essential to any entrepreneur’s success. But within the startup community, it often seems like there are only two markets getting attention from tech entrepreneurs: consumer and enterprise. However, there is another lucrative market out there, growing at a rapid pace and eager for new technologies: small businesses. Below…
3) Use mail-outs Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now. 4) Send newsletters…
LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates…
Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses…
Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products from our friends at Vistaprint. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today. Consider this statistic: of the people surveyed, 52% said…
First of all, we look at a small business as any company with under 500 employees. Although we have helped much larger companies, this is our sweet spot. As a small business marketing consultant, basically we do everything you need when developing and implementing your marketing plan including designing your brand, choosing your channels, developing your business…
Running a small business is not easy. All of you brave souls out there who decided to start your own small business already know this, of course. The amount of, for lack of a better word, “stuff” you find yourself dealing with after starting your own small business is absolutely staggering. Forms, permits, applications and approvals pile up faster than emails…
If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales. Just don’t target your customers with a compound…
Make sure you are almost completely set up before launching a local marketing campaign, if you are starting a new business. It is a great idea to research avenues and plan up to 6 month advance while you settle a lease or get your business license. However, you should be within about 1 month of your opening before getting your name out in the public, or else…
It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel. Email marketing yields an average 4300% return on investment for businesses…
Credit: Brian A Jackson/Shutterstock For most entrepreneurs, building and maintaining a local customer base is one of the first steps on the road to success. Once they have achieved this goal, some business owners feel they re ready to take on the next step: expanding internationally. Becoming a global company is an impressive feat, and not every business that…
Small business texting uses a channel of communication generally preferred by consumers to deliver your marketing messages directly to their mobile phones. As a form of direct marketing, SMS marketing for small business is the most cost-effective way to increase sales in a marketing environment dominated by big business. Indeed, text message marketing for small…
With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility. By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors. Today, we’ll briefly explore why creativity and agility…
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds. To avoid…
Consider this: you are planning to start a small business or currently operating one and you decide or have been told that you need to do some marketing research. The first thing that comes to mind is how you do this, and the second is probably a fear that it will cost a lot of money. Traditional marketing research done by large companies can be a very expensive…
Every so often, I ll come across an entrepreneur that insists on word-of-mouth advertising, exclusively. I think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on. But, it’s not. After a bit of probing, I usually discover that those who swear by word-of-mouth (pun intended), are…
1. Content Want to attract people to your website? Start by creating quality content. Valuable content includes everything from engaging website copy and useful blog articles to eye catching infographics and insightful videos. There are plenty of free WordPress blog templates available to get you started. Yes, producing great content is time consuming but it…
How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging. A good marketing strategy is a very…
Imagine - You re finally ready to checkout your order of promo item giveaways and the price listed on the final screen is significantly higher than when you first started the order. At Quality Logo Products, your order of product promotions such as custom mouse pads or personalized travel mugs won t come with any surprise fees! Our one-of-a-kind No Surprise Pricing…
Affiliate marketing is a method where a retailer, merchant or brand can acquire customers by using an “affiliate network” to put ads, banners or information on third-party websites (known as the affiliate). If the concept is foreign or confusing, you’re not alone. This form of marketing is rather unique to the online world and using it correctly can get rather…
Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing! You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there…
Small businesses- with limited marketing budgets- are competing with national brands when it comes to advertising. Due to the online nature of commerce in this era, local businesses have no other option but to compete with corporations that have marketing budgets much larger than merely a couple of years of revenue. The online attribute required of companies…
